Up-and-Coming Designers Program - SHINMAI Creator's Project

Japan Fashion Week in TOKYO (JFW in TOKYO) aims to create a gateway into the world's fashion industry for up- and-coming designers. As a step in this direction, SHINMAI Creator's Project has been organized since the 8th JFW in TOKYO. SHINMAI, which means fresh rice in Japanese, refers to the idea that fresh rice that is in season and full of nourishment, can be used as a metaphor for young talent that is full of potential.

Purpose Purpose
The purpose of the project is to provide an entrée into the Japanese fashion market for both Japanese and foreign talented young designers seeking to introduce their brand/fashion line in Japan.

Overview Overview
Three capable young designers from both inside and outside of Japan will be selected and their brand/fashion line (2010-2011 A/W collection) introduced in the form of shows and exhibitions/business meetings during The 10th Japan Fashion Week in TOKYO. The project is open to those with recommendations from a professor of an overseas fashion school, a principal of a fashion school in Japan or a fashion journalist.

Dates Dates
During The 10th Japan Fashion Week in TOKYO

Dates Special sponsor
SHISEIDO CO., LTD.SHISEIDO LOGO

Dates Sponsor
All Nippon Airways Co., Ltd. / Fiat Group Automobiles Japan Ltd.ANA and FIAT LOGO ANA FIAT

Dates Support Media
The Asahi Shimbun / HACHETTE FUJINGAHO ELLE JAPON

Dates Special Cooperator
Isetan Co., Ltd.

Dates Hair & Make-up
SHISEIDO Beauty Creation Center

Dates Cooperator
acoustic,inc. / AD COLOR co., ltd. / MGS Co., Ltd. / KANAI CO., LTD. /
SANEI-INTERNATIONAL CO.,LTD. / FedEx /
FLANDRE CO., LTD. / mahna mahna co., ltd.

Venues Venues
The 10th JFW in Tokyo Official Venues

 Application guidelines

Application has already been finished. "SHINMAI Creator's Project"

Requirements for Applicants Requirements

  • A person recommended by a professor of an overseas fashion school, a principal of a fashion school in Japan or a fashion journalist, and possessing 10 years or less experience in creative activities.
    (Professional career needs to be outlined in a CV)
  • A person who has his or her own brand / fashion line but no major sponsors.
  • A person who can prepare 20 looks of his/her 2010-2011 A/W Collections in March 2010.
  • Looks must have not yet been shown in Japan.
    Additionally, looks that have been shown at any of the four major collections (New York, London, Milan and Paris) are also not eligible.
    However, those looks can be shown at the exhibition.

  • A person who can participate in the exhibition after 2010-2011 A/W Collections in March 2010.
  • A person who will be able to participate in JFW Japan Creation, textiles exhibition in Japan.
    (Selected designers are to stay from October 5 to 10)
    Click here for the details on JFW Japan Creation.
  • The trademark must be registered in your residing country.
  • A person currently involved in or who wishes to get involved in business/creating works in Japan.
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How to Apply

1st step   All applications must be submitted as follows:

Deadline  : April 24, 2009
Send  : SHINMAI Creator's Project
    Japan Fashion Week Organization
    3F, Terasaki 1st. Bldg., 1-10-5 Nihombashi-Muromachi, Chuo-Ku, Tokyo 103-0022

Selection Procedures Application materials

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  • Recommendation
    Recommendation by a professor of an overseas fashion school, a principal of a fashion school in Japan or a fashion journalist
  • #
  • Application form Use the designated format 1*.
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  • An essay describing the candidate's motivation to become a fashion designer, the concept of his/her brand and his/her creative directions.
    Use the designated format 2*. (within one A4 size sheet)
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  • A Tokyo-oriented business plan or an essay describing the aspirations for creating artworks.
    Use the designated format 3*. (within one A4 size sheet)
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  • Creative portfolio
    • a.  Invitation and press release for fashion shows and exhibitions. (up to 10 looks each)
    • b.  Latest SS and AW collections: 20 looks each, 40 looks in total.
    • c.  Brand logo
  • The creative portfolio is for presenting the excellence of your brand and works. How you put them together will also be evaluated.
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*Click here for downloading the designated formats.

All 1 - 5 are to be sent in both digital form and in hard copy.

  • Size File within A3 size
  • Data 2 CDs or DVDs (1 original copy and 1 extra copy) in Word, JPG, PDF
  • <Language>
    English

    <Notes>

  • Application materials will not be returned.
  • Scan viruses on the CDs and DVDs
  • Video and other materials not mentioned above will not be regarded as application materials.
  • Copies may be made of the application materials during the selection process.
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    2nd   step Participating designers are narrowed down by the Selection Committee

    [Chairman of Selection Committee]
    Mr. Richard Collasse    President & Representative Director, Chanel K.K.

    [Members of Selection Committee] (in alphabetical order)
    Mr. Nobuyuki Ota President, ISSEY MIYAKE INC.
    Mr. Hiroaki Takashita President, RESTIR Holdings Inc.
    Mr. Toshihiko Nakagome Senior Executive Officer, Director, Isetan Co., Ltd.
    Mr. Takeshi Hirouchi Representative Director, Chairman, ONWARD HOLDINGS Co., Ltd.
    Ms. Valérie Toranian Chief Editor, ELLE FRANCE

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     Support for selected designers

    The organizer will:

    • Cover transportation and accommodation expenses of one participating designer per brand for JFW Japan Creation.
    • Cover transportation and accommodation expenses of one participating designer and one assistant per brand during SHINMAI Creator's Project.
    • Cover expenses for transporting designer’s collection within Japan and outside Japan.
    • Selected designers will be introduced to JFW Japan Creation. The organizer will also cover the costs of up to 10 Japanese fabrics, shown in these exhibitions (limit of 100,000 Japanese yen per fabric). Costs for other materials or products will be borne by the selected designers.
    • Cover the basic expenses to hold a fashion show and to participate in the exhibition after 2010-2011 A/W Collections in March 2010. (While the organizer will try to meet demands concerning the fashion show, all requests may not be met.)
    • Support the cost of venue for fashion show and the exhibition in the 11th JFW (2011 S/S Collection) in Tokyo, based on JFW designer's support rules.

     Schedule

    Fri, February 20, 2009 Application starts
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    Fri, April 24, 2009 Application deadline
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            | Selection process
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    August 2009 Formally deciding the designers from applicants.
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    October 2009 Selected designers will participate in JFW Japan Creation.
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    March 2010 The 10th JFW in TOKYO
    SHINMAI Creator's Project collection show and exhibition / business meetings will be held.

    Selected Designers


    The 2nd SHINMAI Creator’s Project
    Announcement for Selected Designers!!

    After completing the final selection process of SHINMAI Creator's Project, four brands were chosen as follows.

    shinmai creator's project
     
    A DEGREE FAHRENHEIT
    Yu Amatsu
    1979 / Japan
    From Tokyo Mode Gakuen
    http://www.a-deg.com
     
     
    AKANE UTSUNOMIYA
    AKANE UTSUNOMIYA
    1982 / Japan
    From Central Saint Martins College of Art & Design
    http://www.akane-utsunomiya.com/
     
     
    FABIOLA ARIAS
    Fabiola ARIAS
    1987 / USA
    From Parsons The New School for Design
    http://www.fabiolaarias.com/
     
     
    THE INDIVIDUALIST(S), A Label by Luise&Franck
    Luise SCHWARZE /
    Franck POUCHOULIN
    1983 Germany / 1979 France
    From ESMOD Paris
    http://www.theindividualists.com/
     
    2008 Final Selection Meeting July 2009
    Venue Ministry of Economy, Trade and Industry
    Number of entries 37 brands from 11 countries.
    2008 Final Selection Meeting 2008 Final Selection Meeting 2008 Final Selection Meeting

    We, all members of SHINMAI Creator's Project, deeply appreciate the designers and the professors who have recommended talented and attractive creators.

    The 3rd SHINMAI Creator's Project will be held in March 2011.
    The third SHINMAI Creator's Project applications are planning to accept after February in 2010.

     Contact

    Japan Fashion Week Organization [Attn: Tobari or Shinoda]
    3F, Terasaki 1st. Bldg., 1-10-5 Nihombashi-Muromachi, Chuo-Ku, Tokyo
    TEL : 81-3-3242-8551 / FAX : 81-3-3242-8552
    E-mail : shinmai@jfw.jp

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